FUTURE DEMAND CLINIC
With James Hurman
An online presentation and Q&A for your team, with Future Demand author and advertising effectiveness expert James Hurman
+10 signed copies of Future Demand, shipped to you
In this 90-minute online session, James presents Future Demand for the first 45 minutes, then spends the remaining 45 minutes taking questions and discussing how to apply the principles in Future Demand to your brand.
You'll learn:
- How markets really work and how humans really make decisions
- What this means for advertising effectiveness
- The kind of advertising that converts the current demand in the market, and the different kind of advertising that creates future demand
- Why creativity, emotion and broad reach media are essential for creating future demand
- How to correctly balance investment in brand marketing and performance marketing
- How to track and measure the conversion of current demand and the creation of future demand
- How to put all the evidence-based advertising effectiveness principles together into a cohesive annual plan for your brand
You'll have an 'ask me anything' with James:
- Questions can be provided in advance or asked during the session
- James is happy to be briefed on a particular theme or issue to be explored in the session
And, you'll have ten copies of Future Demand, personally signed by James, delivered to you for your team.
Watch James present Future Demand in Helsinki, April 2026:
Pricing:
| US Companies | $5,000 | USD |
| UK/Europe | €5,000 | EUR |
| Australia | $5,000 | AUD |
| New Zealand | $5,000 | NZD |
| Rest of World | $5,000 | USD |
To book or enquire:
Please email Erana Dobson - erana@futuredemand.com